The “Golden Apple” 1st Annual Birthday Celebration

New York City SL “Golden Apple” Birthday Celebration

All proceeds benefiting the American Red Cross

New York City SL, which opened on 11.11.11, is turning 1. The “Fashion Capital of SL” will host a 12 day “Golden Apple” celebration from 12.1.12 to 12.12.12, with 12 thrilling events. Hunt for delectables, adorn yourself for our fashion show, pinch your pennies at our sample sale, stretch before dancing in sync with our flash mob, and pull out your most mysterious mask for our masquerade ball. Here is our full calendar of events:
[cc_half_col_left] 1st Annual Golden Apple Birthday Celebration

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Saturday 12/1/12 Kick Off Party and Fundraiser
Benefitting The American Red Cross and raising awareness about World Aids Day & Hurricane Sandy
12:00 p.m.
Sunday 12/2/12 Bloggers Blast
Media Mix & Mingle (Invite Only)
12:00 p.m.
Monday 12/3/12 Promenade Park
Ice Skating
4:00 p.m.
Tuesday 12/4/12 Flash Mob on Fifth
Dance Party
4:00 p.m.
Wednesday 12/5/12 Winter Wonderland
Family Dinner & A Movie
4:00 p.m.
Thursday 12/6/12 Fashion on Fifth
Live Model Show
4:00 p.m.
Friday 12/7/12 Fan Friday
New York City Music Mix
4:00 p.m.
Saturday 12/8/12 Sixty9 Linden
Sample Sale Saturday
12:00 a.m.
Sunday 12/9/12 Murder Mystery
Masquerade Ball
5:00 p.m.
Monday 12/10/12 I Love New York: Auction of SLebrities and PIDIDDLE Custom Lipstick
Stop Light After Party
4:00 p.m.
Tuesday 12/11/12 New York City Sounds
Poetry Sessions
4:00 p.m.
Wednesday 12/12/12 VIP, Socialites & Media Rooftop Mixer (Invite Only) & The “Golden Apple” Hunt Begins 4:00 p.m.


Event Highlights


L$12,000 Key to the City Sweepstakes

Want the key to the city? Commuters, Residents and Vendors are all encouraged to enter into our King/Queen of the City Sweepstakes which includes a $12,000 Shopping Spree package and a key to the city. Click here for rules and details.[/cc_third_col] [cc_third_col]

Golden Apple Hunt

12 Golden Apples will be inconspicuously hidden on and around the streets of New York City. We’ve collected some of our favorite coveted items from around the grid. Want to hunt for goodies?

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Events for Everyone

New York City’s events are not just for the fashion obsessed. Our slew of celebratory events are all inclusive and have events like Winter Wonderland Family Dinner & A Movie and Ice Skating for the whole family. We hope you bring all your loved ones to join in the celebration![/cc_third_col_right] [cc_two_third_col]

NYC Fundraising

New York City SL Cares

Our hearts go out to all of those affected by Hurricane Sandy. To show our support, New York City SL has launched an online fundraiser with all proceeds benefiting the American Red Cross. We urge you to participate and help RL New York City thrive again. View our CrowdRise widget  (to the right) to see how much we’ve raised, or make a contribution!

We also invite you to the Kick Off Party and I Love New York Auction for unique ways to contribute. All donations will receive exclusive New York City gifts by contribution tier. Contributors will also be recognized in New York City SL Magazine.


NYC Socialites

VIP Access

New York City’s Socialites are an exclusive, invite-only group that is granted exclusive all access VIP passes to the city during our celebration. In addition to receiving one of our infamous celebrity gift bags (valued at over L$5,000), we also have scheduled VIP-only events. For VIP passes please send your request to

Media Inquiries

There are many ways for the media to engage us and cover New York City SL news. Whether you’d like to submit an article to New York City Magazine, or feature us on your blog or media publication, visit to learn more.

For an exclusive invitation to our media-only event on 12.2.12 send a lovely message to with a link to your publication. Space is limited and will be honored on a first come first served basis.
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